About SELEN
Beautiful on the outside. Precious on the inside.
Our Story
A family house in Goa.
SELEN began in a small Goan workshop where one question kept repeating itself: why does jewellery that feels precious have to stay in a box?
We started making pieces for ourselves first — light enough to forget you are wearing them, honest enough to last. Everything we sell today began that way.
Our Belief
Fine jewellery should belong to ordinary days, not only to occasions.
Meet the Founders
Two generations, one bench.
Tradition
Ganpat Sangodkar
Four decades at the bench. He can tell the weight of a piece by holding it, and he refuses anything that does not sit right on the skin.
Innovation
Sagar Sangodkar
He asked a simple question: why should fine jewellery be saved for one evening a year? SELEN is the answer, built with modern tools and old standards.
Craftsmanship Meets Innovation
Technology in service of the hand.
KinMitra, a Bharat Gold Ornaments Private Limited brand, is the quiet part of SELEN — tools that let someone describe the piece they have in mind and watch it take shape before it is made.
It does not replace the setter or the finisher. It shortens the distance between an idea and a person capable of making it.
Why Sterling Silver
What's beneath the gold?
Every piece starts with BIS hallmarked 925 sterling silver and is finished in premium 20 Karat gold. Precious all the way through — never brass, never a coated base metal.
Visit Our Store
Come and hold something.
Our boutique in Goa is open Monday to Saturday, 10:00 — 18:00. Try pieces on, have something resized, or simply sit with a cup of tea.
Wear it on a Tuesday.
Browse All Jewellery →The SELEN Promise
925 Sterling Silver
A BIS hallmarked precious core in every single piece.
20 Karat Gold Finish
A generous layer of warm gold, polished by hand.
Thoughtful Craftsmanship
Cast, set and finished by people, not machines alone.
Designed to Last
Made to be worn daily, cleaned, refinished and kept.